First newsletter was a success!

I included a 15% off coupon and someone purchased a dog pool. These have become very popular in the store. Of the 28 emails I sent I'm including the responses below. I don't think they are too bad. I like that nobody opted out.

• 28 Sent
• 12 Views
• 16 Untraced
• 8 Clicked
• 0 Forwarded
• 0 Bounced
• 0 Unsubscribed

On another note, I have begun to have an average of 1.5 sales per day. I'm very excited about that. The dog pool has been extremely popular. It is a terrific price with terrific quality so where could a person go wrong?

I've begun printing my snail mail flyer to send out to customers. With the flyer I am including a coupon code for 10% off anything in the store for them and if they refer a friend them and the friend will receive 10% off. I'm just waiting for stamps from USPS and I'll mail them out. I'm hoping for some good word of mouth advertising.

Newsletters

I have decided to sign up with a service called Mad Mimi that helps you create a newsletter for your business. For the long time I thought I needed to have lots of customers to justify this account. But even at 25 customers I can send out a newsletter. I mean they can forward these offers to friends, they can be reminded they purchased from me and remember the good experience they had with my store.

I have created the mailing list and now I need to create the newsletter. They have quite a few tools on there so that should make it easier than starting from scratch with the limited tools I have on my computer.

This post brought to you by our Dog Agility Training Course.